PLACE DES LICES - PEOPLE, PLACES, PERFUMES.
PLACE DES LICES - PEOPLE, PLACES, PERFUMES.
PLACE DES LICES - PEOPLE, PLACES, PERFUMES.
PLACE DES LICES - PEOPLE, PLACES, PERFUMES.
PLACE DES LICES - PEOPLE, PLACES, PERFUMES.
PLACE DES LICES - PEOPLE, PLACES, PERFUMES.
Place des lices is an italian french-inspired brand of perfumes.
The most authentic spirit of the French Riviera through naturally inspired products with delicate formulations, suitable for sensitive skin, made with natural ingredients and not tested on animals.
| Type | Shooting, Photo, Video, PED, Catalogue |
| Client | PLACE DES LICES |
| Year | 2023 |
For the second year of the brand’s campaign, we thought that after telling the story of fragrances in a dreamlike and surreal way, it was time to take to the streets and bring fragrances to the people.
So, armed with analog cameras, rolls of film, vintage lenses and flashes, we walked around Turin and asked the most interesting people we randomly found to try the fragrances.
Since the first experiment worked, we repeated the same game on the shores of the Ligurian Sea, discovering that focaccia is always the best way to start and end a day.
For Christmas, we set up a room and asked 4 people to dress eccentrically and celebrate as if we were not there. As a result, champagne was the first thing to go.
— Gang
Actors: Alberto Nidola, Martina Spadon, Camilla Ferrero, Lorenzo Sogna