PLACE DES LICES - MA MOITIÉ
PLACE DES LICES - MA MOITIÉ
PLACE DES LICES - MA MOITIÉ
PLACE DES LICES - MA MOITIÉ
PLACE DES LICES - MA MOITIÉ
PLACE DES LICES - MA MOITIÉ
PLACE DES LICES - MA MOITIÉ
PLACE DES LICES - MA MOITIÉ
Place des lices is an italian french-inspired brand of perfumes.
The most authentic spirit of the French Riviera through naturally inspired products with delicate formulations, suitable for sensitive skin, made with natural ingredients and not tested on animals.
| Type | Shooting, Photo, Video, PED, Catalogue |
| Client | PLACE DES LICES |
| Year | 2023 |
The challenge was to communicate the individual characteristic of each fragrance while repositioning the brand.
It all started with storytelling: we wrote a story divided into 16 chapters, one for each fragrance.
The plot is developed starting from the relationship between three characters: a man, a woman and an ethereal figure who evolves its role over the course of the chapters, moving from being a travel companion, friend, and lover.
The chapters were posted one by one on the brand’s social media to tell the story of the individual fragrance’s characteristics.
The final result was a year of social media contents, new promotional materials for the brand, and a public event to present “Ma Moitié” (the short film extracted from the campaign) to the public.
— Gang
DOP: Marco Rossini — MUA: Marta Basiglio — Styling: Alexandra Ciubotaru — Photography: Riccardo Gottero — Camera Assistant: Matteo Orlando — Scenography: Camilla Ferrero — Actors: Viola Zuccaro, Nicolas Polari, Margherita Agati — Original Soundtrack: Hamburgo — Location: I Giardini del Meisino
