Colori Vivi is a social cooperative that empowers women from challenging backgrounds by introducing them to the workforce through a social tailoring initiative.
| Type | Shooting, Photo, Video, PED |
| Client | COLORI VIVI |
| Year | 2024 |
A key element of the campaign was the collaboration with textile artisan Raluka, who crafted pollinator-inspired brooches to accompany the garments.
We embraced the theme of visible mending, drawing inspiration from the stitching patterns present in the garments.
These patterns became a central feature of the campaign’s scenography, seamlessly tying the collection’s message to the visuals.
The photoshoots provided content for both product communication and Colori Vivi’s social media editorial plan.
Additionally, we crafted a visual storytelling strategy for their B2B products, reinforcing the brand’s narrative of creativity and social impact.
— Gang Autumn / Winter campaign
Videomaker: Margherita Agati — Photographer Still Life: Stefano Druetta — MUA: Martina Spadon
— Gang Spring / Summer collection
DOP: Marco Rossini — Videomaker: Margherita Agati — MUA: Marta Basiglio
— Photographer Shooting B2B products: Stefano Druetta
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