ABBONAMENTO MUSEI - SE HAI LA TESSERA, SI VEDE.
ABBONAMENTO MUSEI - SE HAI LA TESSERA, SI VEDE.
ABBONAMENTO MUSEI - SE HAI LA TESSERA, SI VEDE.
ABBONAMENTO MUSEI - SE HAI LA TESSERA, SI VEDE.
ABBONAMENTO MUSEI - SE HAI LA TESSERA, SI VEDE.
ABBONAMENTO MUSEI - SE HAI LA TESSERA, SI VEDE.
Abbonamento Musei is an association that promotes an annual card for visiting museums and exhibitions in Piedmont, Valle d’Aosta and Lombardia.
With 100.000 subscribers per year and over 20 years of life, Abbonamento Musei Card is a must have to enjoy the cultural heritage of that areas.
| Type | Advertising, Art Direction, Photo, Video |
| Client | Abbonamento Musei |
| Year | 2022 |
The client asked us to develop a creative idea to communicate the benefical effects of the culture in the life of the people.
In the history of the Abbonamento Musei campaigns, the card had always a central part of the visuals.
It is an iconic symbol for the people who knows a little about the museums of that areas.
So we started thinking about some stressing situation that our target lives: business calls, exams, newborn children, early alarm clocks..
…and we offered them a solution..
The Abbonamento Musei Card became the perfect
escape route for that kind of situations, and make people smile – even in the challenging moments of life.
We created both static and video advertisement – splitted on a multi-subject campaign – spreading the claim over the cities: Abbonamento Musei. if you have the card, you can see it.
— Gang
DOP: Marco Rossini — MUA: Marta Basiglio — Styling: Alexandra Ciubotaru — Photography: Riccardo Gottero — Actors: Camilla Nigro, Luca Merlo, Zeinab Abdullahi, Christian Carere, Camilla Ferrero, Camilla Di Mario, Maurizio Carlini, Larry — Photos post-production: Martina Romano
