EDIT - FELTRINELLI
EDIT - FELTRINELLI
EDIT - FELTRINELLI
EDIT - FELTRINELLI
EDIT - FELTRINELLI
EDIT - FELTRINELLI
EDIT was born in Turin in 2017, where it emerged as an excellent symbol of urban redevelopment, all within a former electric cable factory (the INCET).
It’s an innovative hub attentive to social impact, with a distinct identity, embracing hospitality in all forms. A bar, a brewery, a pub, a restaurant, a club, a venue for events, and also a loft house.
In 2024 EDIT started a collaboration with Feltrinelli in Milan, one of Italy’s leading bookstore chains.
| Type | Branding, Art Direction, Shooting |
| Client | EDIT Feltrinelli |
| Year | 2024 |
EDIT and Feltrinelli came together through shared values such as people, togetherness, and community.
With EDIT, a company we have been working with for many years, we developed a complete brand identity project for the dining spaces inside Feltrinelli bookstores in Milan and Florence.
We ensured that EDIT’s brand adapted to the world of books without losing its identity. This is how the labels that characterize the spaces of the Turin hub transformed into book spines, where quotes, phrases, or useful store information could be written—creating a dynamic variety of colors and words.
For them, we took care of everything—from menus to store setups to social media posts. Once all the designed materials were produced, we organized a dedicated photoshoot focused on the food.
