EDIT - SPACE FOR PEOPLE
EDIT - SPACE FOR PEOPLE
EDIT - SPACE FOR PEOPLE
EDIT - SPACE FOR PEOPLE
EDIT - SPACE FOR PEOPLE
EDIT - SPACE FOR PEOPLE
EDIT was born in Turin in 2017, where it emerged as an excellent symbol of urban redevelopment, all within a former electric cable factory (the INCET).
Today, with two owned venues, one in Turin and one in Milan, and a third location in the heart of Turin, it is a symbol of resilience and human value—a place of sharing and inclusion, an event space rich in ideas and initiatives. An innovative hub attentive to social impact, with a distinct identity, embracing hospitality in all forms. A bar, a brewery, a pub, a restaurant, a club, a venue for events, and also a loft house.
| Type | Branding, Art Direction |
| Client | EDIT |
| Year | 2023 |
Thinking about EDIT, for us, is like thinking not of a first love, but of a lover.
Since 2018, we have been taking care of the communication of this place, which over the years has been able to adapt to the various upheavals that the city and the world have undergone.
In 2022, a big change of direction put us to the test again, asking us to imagine EDIT in five years’ time, and to live it to its fullest immediately. We literally flew away to focus on this project: in fact, the bulk of the brand strategy was done in the streets of Berlin, to let ourselves be inspired by a broader, more open concept of hospitality, ready to welcome all forms of ‘togetherness’. When we returned home, it was like a natural birth: we saw this creature reborn, and now we can’t wait to see it walking around the world.
We EDIT space for people.
